Walnut Creek, Calif. October 5, 2021 – AEI Consultants, a leading commercial real estate assessment and consulting firm, is pleased to announce Tracy Harden as Senior Vice President of Marketing. Her hiring exemplifies another step in the company’s accelerating growth and expansion plans.
Harden brings more than 25 years of marketing and communications experience in strategy and execution to build brands, launch products and market professional services. Her industry experience spans real estate, technology, health care, hospitality, tourism and media.
“I’m truly looking forward to integrating with the AEI team of experts as we build on our core property due diligence services and offer full property lifecycle consulting including ESG integration, climate risk and energy assessments, and the adoption of renewable energy sources,” said Harden. “AEI has a roster of subject matter experts to advise clients in this evolution, and I couldn’t be more excited to join the team.”
“Tracy’s depth of experience in marketing professional services at a global level makes her uniquely qualified to spearhead the promotion of our diverse consulting capabilities and our expansion into new markets,” said Holly Neber, CEO, AEI Consultants.
As part of the executive team, she will collaborate on business strategy to support the expansion of AEI’s full-service sustainability services and drive growth in established business lines. In addition, she will be responsible for leading and developing a team of marketing professionals in digital strategy, communications, events, thought leadership, design and demand generation.
In previous roles, Harden as led the development of alliance and partner marketing for a global consultancy where she created go-to-market campaigns with the world’s leading technology companies. Her strengths in defining new markets, digital strategy, content marketing and building high performance teams will support AEI in its expansion plans.
About AEI Consultants
AEI Consultants is an employee-owned international consulting firm that provides comprehensive services to commercial lenders, property owners, managers, tenants, and developers, industries, institutions, government agencies, and insurers, including many Fortune 500 companies. These services include environmental, property and facility assessments, zoning and energy consulting, site investigation and remediation, industrial hygiene, and construction risk management. Founded in 1992, and awarded Entrepreneur’s Top Company Cultures, AEI is based in the San Francisco Bay Area with offices across the United States.